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The Shealth

L’aspetto di una attività deve far parte dell’esperienza che si vuole far vivere al cliente.
Ne siamo convinti e ogni giorno ne abbiamo la riprova: ogni attività, di qualunque genere, deve trasmettere il proprio carattere in maniera forte e chiara. Quando entrate in uno spazio dovete capire subito cosa accade ogni giorno li dentro. Dovete percepire di essere nel posto giusto senza che nessuno vi dica una parola. Perché ciò avvenga è indispensabile individuare attentamente una selezione di materiali e di finiture adeguate all’attività. Ma non basta: i vari elementi devono essere in armonia tra loro, altrimenti la percezione che se ne avrebbe sarebbe confusa.


In questa palestra le superfici materiche e le finiture grezze, quasi cattive, gli impianti a vista e l’uso del ferro concorrono a trasmettere in maniera netta il carattere deciso di questo spazio dove avere grinta è fondamentale.

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